Cloud-Based mostly Brokerage Archetape Expands Providers With 2 Acquisitions

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Cloud-based brokerage Archetape, which operates in Texas and Louisiana, has acquired two of its fellow Texas-based actual property corporations, Pinnacle Realty Advisors and Dealer Breakup, the corporate introduced on Thursday.

Archetape, which was launched in Dallas in 2020 by founder Sam Sawyer, goals to reimagine the connection between brokerage and agent by high-tech instruments, full-service assist for brokers and a monetary mannequin that permits brokers to maintain extra of their earnings.

Pinnacle Realty Advisors can be a cloud-based brokerage, whereas Dealer Breakup is a dealer/agent sponsorship firm that operates on what the corporate calls a “construct your personal brokerage” mannequin, whereby any agent or dealer can work with the corporate to launch their very own brokerage in Texas.

With the acquisition, Archetape says that brokers will now have the choice to decide on what enterprise mannequin suits their explicit wants, whether or not that be a full-service, cloud-based brokerage possibility or some time label brokerage expertise by Dealer Breakup.

Sam Sawyer | Credit score: LinkedIn

“Every thing we do is within the title of constructing our brokers happier,” Archetape Founder and CEO Sam Sawyer stated in a press release. “We consider this easy, but highly effective thought has the potential to revolutionize the complete actual property brokerage trade. We’re constructing the brokerage firm of the long run with our suite of product choices. We’re not merely adjusting the identical outdated enterprise mannequin that dominates the trade as we speak, relatively, with Archetape we’re rebuilding the complete course of from the bottom up. We prioritize agent happiness as our North Star metric, and we’re fired up in regards to the alternative forward of us.”

Pinnacle Realty Advisors and Dealer Breakup have been each based by Brent Porter, who will change into chief dealer officer at Archetape, whereas additionally overseeing day-to-day enterprise at Pinnacle within the function of president.

Brent Porter | Credit score: LinkedIn

“I’m past excited to hitch forces with Sam and the crew at Archetape to supercharge our shared imaginative and prescient of constructing a brokerage agency for as we speak’s world,” Porter stated in a press release. “We collectively consider in inserting the agent above all the things we do and always work to search out methods to empower our brokers to make more cash whereas delivering a best-in-class service.”

Archetape plans to develop its companies to extra states later this 12 months, in line with a press assertion.

Electronic mail Lillian Dickerson

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