After 39 years within the enterprise, Cathy Hoppough is making the swap from Coldwell Banker to Keller Williams. As a high producer, workplace proprietor, and self-proclaimed “older agent,” Hoppough routinely closes 90-120 models annually, and brings in a 12-month manufacturing to the tune of $18M+ in quantity. Of the choice to maneuver, she says, “I nonetheless have plenty of years to supply and I need to take my profession to the subsequent degree.”
Though she has been a longtime follower of Gary Keller and reader of his books, Hoppough will let you know that she didn’t make the transfer with out years of analysis to again up the choice. After turning into conscious of the upcoming battle on the agent’s enterprise throughout her tenure as president of the Grand Rapids Affiliation of Realtors, Hoppough was particularly impressed with Keller’s ardour to guard the agent’s enterprise with progressive expertise to compete with the disruptors on the scene. Even so, the deciding consider making the transfer was a lingering feeling of being caught in a rut, and the sense that her firm had exhausted its choices to assist her develop her enterprise. As soon as Hoppough’s franchise noncompete expired, she lastly put all these years of brokerage comparisons and evaluations to make use of and dedicated to alter.
In accordance with Karla Huitsing, working principal at Keller Williams Rivertown, not solely was this a pivotal transfer for her, however for the various brokers she leads and pours into every day. Now they’re all enthusiastic about Keller Williams’ famend tradition and limitless development alternatives. Huitsing provides, “As a lifelong learner, Cathy hungered for higher tradition and deeper private growth. Because the primary coaching firm, KW supplied the largest path to develop exponentially. The extra Hoppough researched between the key franchises, the extra Keller Williams pulled at her heartstrings as the corporate supplied all the things she was on the lookout for. Her pleasure about this new partnership is palpable.”
And but, huge change usually comes with issues and challenges. Hoppough’s database numbers within the a number of hundreds, and she or he moved her enterprise in one of many hottest markets many have seen in a long time. She’s comfortable to say that the transition has been almost seamless and that she is up and operating her new model – Keller Williams Rivertown Hoppough – in the identical workplace the place her shoppers have come to know and belief her.
She had plenty of selections, however she says, “After greater than 4 years of analysis, attending occasions, and speaking to brokers, partnering with Keller Williams was the best possible step ahead for me, for my shoppers, and for my fellow colleagues.” Together with her longevity and legacy of loyalty, Hoppough is happy about making Keller Williams her model of alternative for the long run.