Britain’s ASOS to promote Topshop attire at Nordstrom shops in U.S. push By Reuters

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© Reuters. FILE PHOTO: Asos emblem is seen in a smartphone in entrance of a displayed TopShop emblem on this illustration taken January 25, 2021. REUTERS/Dado Ruvic/Illustration

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(Reuters) – British on-line vogue retailer ASOS (LON:) will promote Topshop attire at Nordstrom (NYSE:) shops in a three way partnership with the division retailer chain, it stated on Monday, in an effort to succeed in extra U.S. and Canadian clients.

U.S.-based Nordstrom will purchase a minority curiosity for an undisclosed sum within the Topshop, Topman, Miss Selfridge and HIIT manufacturers, which ASOS purchased from the directors of the collapsed Arcadia Group for $364 million earlier this yr.

ASOS, which sells vogue geared toward 20-somethings, stated it might maintain operational and artistic management over the manufacturers. The three way partnership additionally paves the best way for a broader tie-up with Nordstrom to deepen ASOS’s presence in North America, it added.

“With its… in depth U.S. client perception and unparalleled attain proper throughout North America, Nordstrom is the fitting companion to assist ASOS speed up the expansion of our Topshop and ASOS manufacturers on this key market,” ASOS Chief Govt Nick Beighton stated.

Nordstrom would turn into the British agency’s first-ever retail companion, and can look to launch its manufacturers on Nordstrom.com and in choose retail shops, ASOS stated.

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